SEO or Search Engine Optimisation is the method of optimising a site in order for it to gain naturally good rankings in search engines. People generally see SEO as a mythical creature that only certain people can slay, this is not true. With careful nurturing of a website, natural rankings can be obtained quite easily. We currently look after certain sites with competitive keywords and they rank quite well naturally. We do not guarantee our listings because this is impossible, websites that offer a guarantee with their SEO are lying or are misleasing you and may be using some tricks that search engines do not like.

We do however have a general rule of thumb when it comes to websites, if your site does not match one of the criteria, then we suggest Adwords until natural listings can be obtained
· If your site is under one year old
· If you do not have a strong incoming link from a content related website
· If your site has been excluded from search engines for whatever reason
· If you have been the victim of a paid incoming link
· If a company has performed bad SEO techniques on your site in the past

We offer very reasonable Adwords management and send reports on a monthly basis to show how effective the Adwords are, we also offer advice on the pages that your customers are landing on to improve ROI. We also send a full report on how the website is performing througout the month, which pages are visited the most often and the all important bounce rate on the site.

Although most of our work does come in from the Manchester area, we offer services to the whole of the UK, if you like you can come and see us or we will come to see you. We like to think that we offer a more personal approach to website design and SEO work.

Here is a brief explanation of terms used in everyday SEO terminology

The process of optimising a website in order to gain natural listings in the major search engines, at the time of writing this, 85% of the websites visited in the world are found through a search engine.

This is the method of promoting a site, either through natual listings or Adwords, this also involves campaigns to promote through the web in other means. Some common promotional methods are banners, videos and Adwords.

Pay per click is generally Adwords, although it can also mean that you put a banner on someone else website and you get charged if someone clicks that banner on their website. It simply means you pay every time someone clicks your advert.

Page Rank is a system that Google uses to determine the importance of a website, when you start doing SEO work you find yourself addicted to this number and want to make it grow at every chance. In serious terms, it is not all that important to SEO. Page Rank is calculated on a number of different variables.
· The age of the website
· The number of content related incoming links the website has
· The value of the content
· How often the site content is updated